work
packaging design:
HEB Little Sprouts Organic Granola
and Hill Country Fare Granola
Granola CPG packaging for the large supermarket chain, H-E-B, and one of the brands sold there, Hill Country Fair. Both created for kids and health-conscious families as the target audience.Little Sprouts Organic Granola for HEB is considered a high-tier product. It has an in-depth story behind the product, and specifies important nutritional benefits, especially for growing kids. It emphasizes versatality, positive growth, and promotes enjoyable healthy eating, even for the
little ones.
There are three flavors of granola, banana, berry, and coconut. Flavor is indicated by color changes. Each have an illustration of their stages of growth, made possible by that healthy and rich
“granola soil.”
Granola for Hill Country Fare is considered a mid-tier product. Making sure the mid-tier product was designed to stand out on the shelves, while still making it distinct from the high-tier product.
There are three flavors of granola, banana, strawberry, and coconut. Flavor is indicated by
color changes.